Billboard advertising is still very popular and effective. This is especially true in high traffic areas with many highways. The cost of billboard advertising varies based on the city, demographics, traffic, and impressions.

Start by locating where your ideal customers might be hanging out and build a campaign from there. Guerilla advertising is an unconventional form of outdoor advertising. It can be very creative and include tactics

Most people will run into POS ads while shopping at grocery stores, restaurants, and department stores. Point of sale ads often employ creative displays and imagery to encourage buyers to make a purchase right near the cash register. These types of ads work particularly well by capturing customer attention with low-cost branded items, such as candy, chips, and soda.

Transit advertising placements are most common on the sides of buses. These types of outdoor ads are also seen in subway and metro stations, in train cars and taxis, and in airports. this medium is especially popular in densely populated cities with public transit, such as London and Cairo.

Street furniture outdoor ads are great for building awareness in high foot-traffic areas. You’ll see these ads in bus shelters, on park benches, telephone kiosks, and newsstands.

Similar to transit advertising, mobile billboards are a form of out of home advertising, where the ad is placed on the side of a truck or trailer. This type of advertising can serve a dual purpose, as delivery trucks can be used for product launches, special displays, or event marketing.